M O B I L E
Application Specific Services
There’s more to the mobile data opportunity than merely offering open access to the Internet. Camiant lets mobile communications operators offer application-specific packages, giving them a range of options for producing incremental revenue and better aligning revenue with network cost.
Using Camiant’s policy server, the Multimedia Policy Engine (MPE), mobile operators can further segment target markets and improve profitability by offering special packages tailored for certain services that are particularly appealing to customers. Possibilities include:
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Consumer-oriented applications like Facebook or YouTube |
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Enterprise IT services that optimize access to corporate VPNs |
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Special add-on fee for a separate quota of usage of one particular application, perhaps with preferential bandwidth treatment. |
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Web-based controls that let the user manage a particular service to contain cost or exposure, such as creating a user-generated quota, or dynamically applying content or application filtering rules. |
Camiant’s MPE allows operators to bring creative approaches to the market by orchestrating the coordination of rules across: the primary access gateway; external deep packet inspection, charging and optimization devices; and charging gateways and applications. With Camiant, forward-thinking, application-specific approaches are ready for prime time — now. |
