M O B I L E

Application Specific Services

There’s more to the mobile data opportunity than merely offering open access to the Internet. With the application of policy rules orchestrated by Camiant technology, mobile communications operators have a range of options available to produce incremental revenue by offering application-specific packages.

Open internet access has proven to be a wildly successful service for mobile operators. But to further segment target markets and improve profitability, many operators are looking to offer special packages tailored for certain services that are particularly appealing to customers.

The possibilities range from consumer-oriented applications like Facebook or YouTube to enterprise IT services that optimize access to corporate VPNs. Offerings might include a special add-on fee for a sizable quota of usage of one particular application, perhaps with preferential bandwidth treatment. Other services may offer the user controls over a particular service to contain cost or exposure. The dynamic application of content or application filtering rules is an example.

Camiant’s MPE allows operators to bring creative approaches to the market by orchestrating a coordination of rules across the primary access gateway along with external deep packet inspection, charging and optimization devices, charging gateways and applications from many different vendors. With Camiant, forward-thinking, application-specific approaches are ready for prime time — now.