M O B I L E
Bandwidth Control
For many broadband operators, mobile data service revenue is growing between 15% and 40% annually. The rich applications driving these increases, however, are consuming bandwidth at a rate that is an order of magnitude higher, with estimates of as much as 800% annual bandwidth demand growth.*
Camiant’s Multimedia Policy Engine (MPE) helps providers close the bandwidth-revenue gap through intelligent policy rules that maximize user experiences while reducing network congestion. With the Camiant MPE, operators can dynamically manage bandwidth allocation, charging rates and quota in real-time according to several factors, including:
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Subscriber tier |
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Short-term and long-term usage levels |
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Peak hour and location — Throttle bandwidth in heavy congestion areas based on subscriber location and peak usage hours |
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Network type
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Device type |
Camiant's MPE, fully compliant with 3GPP's** Policy and Charging Rules Function (PCRF) specifications, is being used by prominent fixed and mobile broadband operators to provide the highest number of users the maximum value the network can deliver.
Opportunity in the Air: Congestion Management and the Mobile Broadband Revolution
Following their history of flat rate voice and SMS plans with usage limits, mobile providers often have responded to rising bandwidth consumption with monthly usage caps. But as usage growth indicates, this approach has some weaknesses:
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It is a reactive versus proactive response to congestion. |
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As shown by a survey conducted by IDC ***, most consumers don't understand megabyte or gigabyte levels of usage |
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While long-term consumption is managed by long-term caps, periodic congestion is not addressed |
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Heavy charges associated with overage penalize high-ARPU users |
To realize long-term profitability, network operators must implement effective policy solutions now, before users become accustomed to consuming bandwidth without limits. To learn more, register here.
* Source: Parks Associates, 2009
** 3GPP is a registered trademark of European Telecommunications Standards Institute.
*** Source: IDC survey, 2009
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