M O B I L E
Bandwidth Control
With the advent of affordable, flat-rate pricing plans and new “Internet friendly” mobile devices, mobile broadband is starting to fulfill its long-awaited promise. Today, non-SMS data revenue is growing between 15% and 40% annually for many operators.
That’s the good news. On the flip side, the rich applications driving this growth are consuming bandwidth at a rate that is an order of magnitude higher, with estimates of as much as 800% annual bandwidth demand growth*. Camiant helps operators rectify the imbalance by applying intelligent policy rules that maximize user experiences while reducing network congestion.
Following their history of flat rate voice and SMS plans with usage limits, mobile providers often have responded with monthly usage caps. But as usage growth indicates, this approach has some weaknesses: |
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As shown by a survey conducted by IDC**, most consumers don't understand megabyte or gigabyte levels of usage |
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While long-term consumption is managed by long-term caps, periodic congestion is not addressed |
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Heavy charges associated with overage penalize high-ARPU users |
As we’ve learned from the wireline broadband sector, it’s important for network operators to implement effective solutions early, before users grow accustomed to consuming bandwidth without limits.
The solution: Camiant's Multimedia Policy Engine (MPE). It allows operators to dynamically manage bandwidth allocation, charging rates and quota in real-time according to factors including: |
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Subscriber tier |
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Short-term and long-term usage levels |
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Peak hour and location |
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Network type |
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Device type |
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Camiant's MPE, fully compliant with 3GPP***'s Policy and Charging Rules Function (PCRF) specifications, is being used by prominent fixed and mobile broadband operators to provide the highest number of users the maximum value that the network can deliver.
* Source: Parks Associates, 2009
** Source: IDC survey, 2009
*** 3GPP is a registered trademark of European Telecommunications Standards Institute.
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