C A B L E

Bandwidth on Demand

Long envisioned as a differentiating service, bandwidth on demand (BoD) is now emerging in the real world as a way for cable telecommunications providers to generate incremental revenue, and a way for customers to enjoy newfound control over their broadband experience.

Camiant customers have begun to employ BoD offerings that allow customers to self-provision enhanced data rates for assigned periods of time as they enjoy an enhanced experience involving real-time, multiplayer video games and other applications.

Other Camiant customers are employing BoD as a way to allow customers to sample the improvements rendered by premium-level broadband services featuring faster downstream data rates. Their thinking: Once customers have experienced the improved performance, many will upgrade to premium offerings.

Either way, the ability to deliver an on-demand enhancement in network bandwidth immediately upon request — and without the need for time-sapping modem reboots — presents network operators with a new service and delivery tool that can elevate revenues and lock in more satisfied customers.

Click here for examples of cable network Bandwidth on Demand applications powered by Camiant, including online games and photo/video upload services